Privacy Policy
Last Updated: August 20261 Information We Collect
1.1 Personal Information
When you create an account, we may collect:
- Name and email address
- Password (encrypted)
- Date of birth
- Gender
- Profile picture (optional)
1.2 Health and Wellness Data
To provide personalized wellness insights, we collect:
- Physical measurements (height, weight)
- Activity data (steps, exercise minutes)
- Sleep patterns and duration
- Heart rate readings
- Calorie and water intake
- Journal entries related to lifestyle habits and wellbeing
1.3 Biometric Data from Face Scans (Optional)
If you choose to use the contactless face scan feature:
During the face scan, the app uses your device camera to extract mean colour values from skin regions on your face (forehead and cheeks) — three numbers per camera frame. No images are recorded, stored on your device, or transmitted anywhere. Camera frames are discarded immediately after the colour values are extracted.
How this worksThe colour signal data (a compact numerical array containing colour values only) is transmitted via encrypted connection to Balanz & Beonn’s own servers, where it is processed by a physiological signal processing pipeline to estimate heart rate — derived from patterns in skin colour change caused by blood flow. The signal array is discarded from server memory immediately after processing completes. Only the resulting heart rate estimate is stored as part of your wellness history.
About your wellness estimateYour face scan output — heart rate estimate — is a wellness insight based on camera-based colour signal analysis. It is a general wellness tool designed to help you track patterns and understand your body’s signals. It is not a clinical measurement and is not designed to diagnose, treat, cure, or prevent any medical condition. Always consult a qualified healthcare professional for medical decisions.
Third partiesYour camera signal data is never shared with any third party. It is transmitted exclusively to Balanz & Beonn’s own backend infrastructure, processed entirely within our own systems, and discarded immediately after use. The derived heart rate estimate is not shared with advertisers, data brokers, AI service providers, or any external service.
1.4 Wellness Check-In Data
We collect data you actively enter including:
- Mood and emotional wellbeing ratings
- Emotional intelligence (EQ) check-ins
- Diet and nutrition logs
- Habit tracking entries
- Journal entries
1.5 Usage Information
We automatically collect:
- Device information (model, operating system, identifiers)
- App usage patterns and interactions
- Crash diagnostics and feature usage analytics
- Log data such as access times and crashes
- IP address and general location (country/region)
1.6 HealthKit and Health Connect Data
If you connect Apple HealthKit or Google Health Connect, the app requests permission to read health data including steps, sleep, heart rate, and active energy. This data is used only to calculate your wellness scores and display your health trends. It is imported with your explicit permission, governed by your device’s permission settings, and can be disconnected at any time from Settings → Health Connections.
1.7 Third-Party Health Integrations
If you connect health devices or services, we may receive data from:
- Apple HealthKit
- Google Health Connect
- Fitbit, Garmin, Whoop, and Oura Ring (when integrated)
All third-party health data is imported only with your explicit permission and is governed by your device’s permission settings.
2 What Data We Collect — Summary
| Data Type | Source | Permission | Retention |
|---|---|---|---|
| Steps, heart rate, sleep | Apple HealthKit / Health Connect | Required | Active account |
| Camera signal data (N×3 colour array) | Optional face scan | Camera | Discarded within seconds. Never stored. |
| Heart rate estimate (derived) | Optional face scan | Camera | Retained in wellness history for active account duration |
| Mood, EQ, diet, habits, journal | Your manual entries | N/A | Active account |
| Name, email | Account registration | N/A | Active account |
| Crash diagnostics, feature usage | App analytics | Auto | Per analytics provider policy |
3 How We Use Your Information
We use collected information to:
- Calculate your personalized wellness scores and insights
- Display health trends and history across all your data sources
- Provide and maintain app functionality
- Generate personalized health insights
- Match users with wellness experts
- Track health progress and goals
- Send notifications (with consent)
- Improve app reliability and fix bugs
- Improve our recommendation features
- Communicate updates and promotions
- Provide customer support
- Ensure security and prevent fraud
- Comply with legal obligations
4 Data Sharing and Disclosure
We do not share your personal or health data with advertisers, data brokers, or third-party analytics platforms for their own purposes.
If you opt into AI-powered insights, de-identified data may be processed by trusted third-party AI service providers to generate recommendations. No raw health data, biometric data, camera signal data, or personally identifiable information is shared for this purpose.
We may share information with:
- Service providers supporting app operations
- Wellness experts you connect with
- Corporate wellness programs (aggregated and anonymized data only)
- Legal authorities when required by law
- Successor entities during mergers or acquisitions
5 Do We Track You?
No. We do not serve ads, use advertising identifiers (IDFA/GAID), or share data for cross-app tracking purposes.
The App Tracking Transparency (ATT) prompt shown on iOS is displayed as required by Apple’s guidelines. We never read, record, or transmit your advertising identifier — selecting “Ask App Not to Track” has no functional impact on your experience.
6 Data Security
We implement industry-standard security measures including encryption in transit and at rest, secure password hashing, restricted access controls, and regular security audits. However, no internet transmission method is completely secure.
7 Data Retention and Deletion
We retain your information as long as your account remains active or as required for legal compliance, with the following specific exceptions:
- Face scan signal data is processed on Balanz & Beonn’s servers and discarded immediately after the heart rate estimate is computed. No camera frames, no signal arrays, and no facial data are retained on any system at any time. Only the derived heart rate estimate is retained, and this is removed within 30 days of an account deletion request.
- You can request account deletion at any time via the app or by contacting team@balanzbeonn.com.
- Personal data will be removed within 30 days of a deletion request.
- Aggregated wellness metrics may be retained after deletion for product improvement purposes — these contain no personal identifiers and cannot be linked back to you.
8 Your Rights and Choices
You have the right to:
Access & Download Your Data
Correct Personal Information
Request Account Deletion
Opt-out of Marketing
Disconnect Health Integrations
To exercise your rights, contact: team@balanzbeonn.com
9 Health Data Special Provisions
Health and biometric data receives the highest level of protection:
Never Sold
Never Shared with Advertisers
Used Only for Your Wellness
Discarded After Processing
Camera signal data from face scans is never sold, never shared with advertisers, and never transmitted to any third party. It is processed exclusively within Balanz & Beonn’s own infrastructure and discarded immediately after use. The derived heart rate estimate is stored only to provide your personal health history and is deleted upon account deletion.
10 Children’s Privacy
The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children.
11 Third-Party Services
We may link to third-party services such as AI providers, hosting platforms, and analytics services. We encourage reviewing their privacy policies separately.
12 International Data Transfers
Your data may be processed in countries outside your location with appropriate safeguards in place.
13 Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted in the App, via email, or through in-app notices.
14 Contact Us
If you have questions regarding this Privacy Policy, please get in touch with our team.
✉ team@balanzbeonn.com 🌐 balanzbeonn.com